Back to Projects

Melbourne Venetian Website

A website designed for a Melbourne-based Venetian plaster business, designing a clear conversion strategy to attract high-end clients.
A_realistic_modern_laptop_mock_Nano_Banana_2_96660

Group Project (My role: UI/UX Designer)

This project was developed as a client-commissioned website for a Venetian plaster and decorative finishes business based in Melbourne.

The objective was to translate the craftsmanship and material richness of Venetian plaster into a digital experience that feels equally premium and considered. The design was initially crafted in Figma, focusing on dark luxury aesthetics, strong typography, and carefully framed imagery to highlight texture and depth.

The website was built using WordPress and Elementor, enabling full control over layout, scalability, and content updates. Key sections such as Services, Featured Projects, and the hero experience were designed to guide users seamlessly from inspiration to inquiry.

The final outcome is a visually immersive platform that balances brand storytelling with practical lead generation.

Problem: The client needed a website that reflects the premium nature of their work, but typical industry websites often fail to communicate this level of quality.
Core issues identified:
• Competitor websites lacked a luxury visual identity
• Projects were displayed without structure or consistency
• No clear user journey from browsing to contacting
• Weak emotional connection with users despite highly visual work
• Difficulty positioning the brand as a high-end service provider

Solution: A tailored design system was created to elevate the brand perception while improving usability and conversion.
Key solutions:
• Introduced a dark, high-contrast UI to enhance material visibility
• Designed a curated project showcase to present work like a portfolio, not a gallery dump
• Structured services into clear categories (Venetian plaster, marble effects, painting)
• Implemented strategic CTAs such as “Request Consultation” and “View Projects”
• Created a smooth visual flow from hero → services → projects → contact
• Ensured responsive performance across devices using Elementor

Project Goals: Deliver a premium digital presence aligned with the client’s craftsmanship
• Increase high-quality client inquiries through clear UX flow
• Showcase material detail and finishes in a visually compelling way
• Differentiate the brand from local competitors
• Build a scalable website structure for future content and SEO
• Support marketing efforts such as Google Ads and organic traffic

Visit Website