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Art Museum Exhibition

An interactive mobile concept that enhances museum visits by helping users explore artworks through engaging & accessible interactions.
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Individual Project (My role: UI/UX Designer)

MasterWorks is a visually-driven art gifting app designed to transform museum artworks into personalized, meaningful presents. The UI system merges expressionism aesthetics with a clean shopping experience, allowing users to browse masterpieces, discover artists, and send high-quality printed art gifts with customized messages and NFC cards. The visual foundation includes framed artwork layouts, textured backgrounds inspired by gallery walls, and expressive emotional storytelling for each artwork.

Problem: Current art-related apps mainly serve as e-commerce or educational tools and struggle to evoke emotional connection. Users typically browse artworks without a personal experience or sentimental output, making digital interaction with art feel distant. This project aimed to close the gap between art appreciation and real-world emotional gifting, by using expressive and immersive visual storytelling driven by expressionism themes.

Solution: We designed a future-ready platform that highlights MDL’s stories through interactive discovery. New features such as Co-Lab Mobility empower communities to co-create mobility concepts, while Presentation Mode supports event-ready showcasing of projects. A redesigned timeline, clear navigation, and immersive visuals make the research both accessible and inspiring, turning real user insights into a compelling digital experience.

Project Goals: A fully developed UI Design System was built, featuring: 1- A framed artwork presentation to give a gallery atmosphere. 2- Rich expressionism-inspired textures and visuals. 3- A gift customization flow (size, frame, message, NFC card). 4-Clear information hierarchy and universal iconography The final high-fidelity prototype delivers a calm and elegant user experience while preserving emotional depth, turning iconic artworks into timeless personalized gifts.

Download UX PDF